:root {
  --black: #0a0a0a;
  --white: #ffffff;
  --gray-1: #f4f4f4;
  --gray-2: #d9d9d9;
  --gray-3: #6b6b6b;
  --max: 1120px;
  --pad: clamp(20px, 5vw, 48px);
  --serif: "Fraunces", Georgia, "Times New Roman", serif;
  --sans: "Inter", -apple-system, BlinkMacSystemFont, "Segoe UI", sans-serif;
}

* { box-sizing: border-box; margin: 0; padding: 0; }
html { -webkit-text-size-adjust: 100%; }
body {
  background: var(--white);
  color: var(--black);
  font-family: var(--sans);
  font-size: 17px;
  line-height: 1.6;
  -webkit-font-smoothing: antialiased;
}
img { display: block; max-width: 100%; }
a { color: inherit; }

.wrap { max-width: var(--max); margin: 0 auto; padding: 0 var(--pad); }

/* Header */
.site-header { border-bottom: 1px solid var(--gray-2); }
.site-header .wrap {
  display: flex; align-items: center; justify-content: space-between;
  height: 76px;
}
.site-header .logo img { height: 32px; width: auto; }
.btn {
  display: inline-block;
  font: 600 15px/1 var(--sans);
  text-decoration: none;
  padding: 14px 22px;
  border: 1.5px solid var(--black);
  border-radius: 999px;
  transition: background .15s, color .15s;
}
.btn-solid { background: var(--black); color: var(--white); }
.btn-solid:hover { background: var(--white); color: var(--black); }
.btn-ghost:hover { background: var(--black); color: var(--white); }
.btn-invert { background: var(--white); color: var(--black); border-color: var(--white); }
.btn-invert:hover { background: transparent; color: var(--white); }

/* Type */
.eyebrow {
  font: 600 12px/1 var(--sans);
  letter-spacing: .16em;
  text-transform: uppercase;
  color: var(--gray-3);
  margin-bottom: 20px;
}
h1, h2, h3 { font-family: var(--serif); font-weight: 600; letter-spacing: -.02em; line-height: 1.08; }
h1 { font-size: clamp(42px, 7vw, 84px); max-width: 14ch; }
h2 { font-size: clamp(30px, 4vw, 46px); max-width: 20ch; }
h3 { font-size: 24px; margin-bottom: 10px; }
.lede { font-size: clamp(18px, 2vw, 21px); color: #333; max-width: 56ch; margin-top: 28px; }

section { padding: clamp(64px, 10vw, 120px) 0; }

/* Hero: centered, faint grid backdrop (21st.dev "minimal centered hero" cues) */
.hero {
  position: relative;
  text-align: center;
  padding: clamp(88px, 14vw, 168px) 0;
  background-image:
    linear-gradient(to right, rgba(0,0,0,.06) 1px, transparent 1px),
    linear-gradient(to bottom, rgba(0,0,0,.06) 1px, transparent 1px);
  background-size: 64px 64px;
  background-position: center top;
}
.hero::after {
  content: "";
  position: absolute; inset: 0;
  background: radial-gradient(ellipse at center, transparent 30%, var(--white) 75%);
  pointer-events: none;
}
.hero .wrap { position: relative; z-index: 1; }
.hero h1 { margin: 0 auto; font-size: clamp(44px, 8vw, 96px); letter-spacing: -.035em; }
.hero .lede { margin-left: auto; margin-right: auto; }
.hero .actions { display: flex; flex-wrap: wrap; justify-content: center; gap: 12px; margin-top: 40px; }
.badge {
  display: inline-flex; align-items: center; gap: 8px;
  font: 600 13px/1 var(--sans);
  padding: 8px 14px;
  border: 1px solid var(--gray-2);
  border-radius: 999px;
  background: var(--white);
  margin-bottom: 28px;
}
.badge .dot { width: 6px; height: 6px; border-radius: 50%; background: var(--black); }

/* Services */
.services { background: var(--gray-1); }
.grid {
  display: grid;
  grid-template-columns: repeat(3, 1fr);
  gap: 1px;
  background: var(--gray-2);
  border: 1px solid var(--gray-2);
  margin-top: 48px;
}
.card { background: var(--white); padding: 36px 32px; }
.card .num { font: 600 13px/1 var(--sans); color: var(--gray-3); margin-bottom: 28px; }
.card p { color: #333; }

/* Approach */
.split { display: grid; grid-template-columns: 1fr 1fr; gap: clamp(32px, 6vw, 80px); align-items: start; }
.steps { list-style: none; border-top: 1px solid var(--black); }
.steps li { display: grid; grid-template-columns: 56px 1fr; padding: 22px 0; border-bottom: 1px solid var(--gray-2); }
.steps .n { font-weight: 600; color: var(--gray-3); }
.steps strong { display: block; font-size: 18px; margin-bottom: 4px; }
.steps span { color: #444; }

/* CTA */
.cta { background: var(--black); color: var(--white); }
.cta h2 { max-width: 18ch; }
.cta p { color: #bdbdbd; max-width: 52ch; margin: 20px 0 36px; font-size: 19px; }

/* Footer */
.site-footer { background: var(--black); color: #bdbdbd; border-top: 1px solid #262626; padding: 40px 0; font-size: 14px; }
.site-footer .wrap { display: flex; flex-wrap: wrap; gap: 20px; align-items: center; justify-content: space-between; }
.site-footer img { height: 24px; width: auto; }
.site-footer nav { display: flex; gap: 24px; }
.site-footer a { text-decoration: none; }
.site-footer a:hover { color: var(--white); text-decoration: underline; }

/* Legal page */
.legal { padding: clamp(48px, 8vw, 96px) 0; }
.legal .wrap { max-width: 760px; }
.legal h1 { font-size: clamp(36px, 5vw, 56px); margin-bottom: 12px; }
.legal .meta { color: var(--gray-3); margin-bottom: 48px; }
.legal h2 { font-size: 26px; margin: 48px 0 14px; max-width: none; }
.legal p, .legal ul { margin-bottom: 16px; color: #222; }
.legal ul { padding-left: 22px; }
.legal li { margin-bottom: 6px; }

@media (max-width: 860px) {
  .grid, .split { grid-template-columns: 1fr; }
  .site-header .btn { padding: 11px 16px; font-size: 14px; }
}

/* Header nav */
.nav-right { display: flex; align-items: center; gap: 24px; }
.nav-link { font-weight: 600; font-size: 15px; text-decoration: none; }
.nav-link:hover, .nav-link[aria-current="page"] { text-decoration: underline; text-underline-offset: 4px; }

/* Blog */
.blog { padding: clamp(48px, 8vw, 96px) 0; }
.blog h1 { font-size: clamp(36px, 5.5vw, 64px); max-width: 18ch; }
.cat-nav { display: flex; flex-wrap: wrap; gap: 8px; margin: 32px 0 16px; }
.cat-nav a {
  font: 600 14px/1 var(--sans); text-decoration: none;
  padding: 10px 16px; border: 1px solid var(--gray-2); border-radius: 999px;
}
.cat-nav a:hover { border-color: var(--black); }
.blog-cat { padding: 48px 0 8px; border-top: 1px solid var(--gray-2); margin-top: 40px; scroll-margin-top: 24px; }
.blog-cat-head { display: flex; flex-wrap: wrap; align-items: baseline; justify-content: space-between; gap: 8px 24px; margin-bottom: 20px; }
.blog-cat-head h2 { font-size: 32px; }
.blog-cat-head p { color: var(--gray-3); max-width: 52ch; }
.empty { color: var(--gray-3); padding: 28px; background: var(--gray-1); border: 1px dashed var(--gray-2); }

/* HubSpot Meetings embed */
.meetings-card { background: transparent; border-radius: 12px; overflow: hidden; max-width: 1000px; min-height: 640px; }
/* HubSpot's free plan locks the scheduler's brand color (slate blue). The iframe is
   cross-origin, so we can't style inside it; grayscale keeps it on-palette. */
.meetings-card iframe { display: block; width: 100%; filter: grayscale(1) contrast(1.6); }